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Yesterday, Tesla (TSLA) unveiled its new truck, and the event
was vintage Musk. As if the world’s first fully electric semi
wasn’t enough, he used the occasion to unveil a new roadster that
was driven from the trailer of the demo. That kind of showmanship
and marketing has been his genius in the past. It has helped to
cement his reputation as an innovative, disruptive thinker and it
keeps the Tesla fans in awe. The haters, of course, see it all as a
distraction from the production issues and increasing losses at the
company, but you…

Yesterday, Tesla (TSLA) unveiled its new truck, and the event
was vintage Musk. As if the world’s first fully electric semi
wasn’t enough, he used the occasion to unveil a new roadster that
was driven from the trailer of the demo. That kind of showmanship
and marketing has been his genius in the past. It has helped to
cement his reputation as an innovative, disruptive thinker and it
keeps the Tesla fans in awe. The haters, of course, see it all as a
distraction from the production issues and increasing losses at the
company, but you…

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