Mediatoolkit Reviews: Overview, Pricing and Features

A) Monitoring social media for a crisis

A customer took to Twitter about an alleged racial
discrimination she experienced while in a store. While she never
mentioned the name of the company, the company’s social media team
immediately got an alert about the mention, they responded,
apologized and prevented the issue from spreading. They can track
all comments of the situation if it generates momentum, receive
alerts if it spreads to news websites, and work proactively to
address and remedy the situation. If they somehow miss the tweet in
the first place, if it starts gaining a large number of shares,
Mediatoolkit will alert them via an email that their company is
suddenly getting more mentions than usual.

Feature: Real-time monitoring, Unlimited users, Spike alerts

B) Creating PR reports and gaining insight

Martin leads his company’s PR department and has an important
meeting with the board where he has to explain why his team
deserves more budget next year. With Mediatoolkit, he is able to
follow his online mentions, and now can effortlessly export all
graphs that showcase his work, like the fact that the company
doubled the number of favorable articles last year, that the share
of voice grew in comparison to competitors and that people engaged
twice as much with posts about the company than the year before.
Since everything is automated, he can do a year’s worth of
reporting in less than an hour.

Features: Brand reports, Sentiment analysis, Engagement
analysis

C) Responding to the news in real time

Marla runs the communications department for an environmental
NGO and their tasks include creating campaigns for protection and
preservation of nature. She reads the news every day, but they fail
to mention the smaller local projects that really harm the
environment. Since Mediatoolkit enables her to track complex
queries, she can monitor the name of the area she wants, as well as
issues like construction, environment, and investments, getting
much more precise results.

She saw that there was a plan to build a complex industrial area
near to one of the national parks. She rallies her team of experts
to provide an opinion, then goes to the media with the story. Her
campaign is successful and the development of the environmental
threat is prevented.

Features: Real-time tracking, Spike alerts, Unlimited
keywords

A) Monitoring social media for a crisis

A customer took to Twitter about an alleged racial
discrimination she experienced while in a store. While she never
mentioned the name of the company, the company’s social media team
immediately got an alert about the mention, they responded,
apologized and prevented the issue from spreading. They can track
all comments of the situation if it generates momentum, receive
alerts if it spreads to news websites, and work proactively to
address and remedy the situation. If they somehow miss the tweet in
the first place, if it starts gaining a large number of shares,
Mediatoolkit will alert them via an email that their company is
suddenly getting more mentions than usual.

Feature: Real-time monitoring, Unlimited users, Spike alerts

B) Creating PR reports and gaining insight

Martin leads his company’s PR department and has an important
meeting with the board where he has to explain why his team
deserves more budget next year. With Mediatoolkit, he is able to
follow his online mentions, and now can effortlessly export all
graphs that showcase his work, like the fact that the company
doubled the number of favorable articles last year, that the share
of voice grew in comparison to competitors and that people engaged
twice as much with posts about the company than the year before.
Since everything is automated, he can do a year’s worth of
reporting in less than an hour.

Features: Brand reports, Sentiment analysis, Engagement
analysis

C) Responding to the news in real time

Marla runs the communications department for an environmental
NGO and their tasks include creating campaigns for protection and
preservation of nature. She reads the news every day, but they fail
to mention the smaller local projects that really harm the
environment. Since Mediatoolkit enables her to track complex
queries, she can monitor the name of the area she wants, as well as
issues like construction, environment, and investments, getting
much more precise results.

She saw that there was a plan to build a complex industrial area
near to one of the national parks. She rallies her team of experts
to provide an opinion, then goes to the media with the story. Her
campaign is successful and the development of the environmental
threat is prevented.

Features: Real-time tracking, Spike alerts, Unlimited
keywords