Physically Challenged Professional
Physically Challenged Professional Wins Prestigious PR
Award in Lagos
A physically challenged scholar and writer Ishola Ayodele has
emerged the winner of LaPRIGA Inspiring/Outstanding Professional
Influencer Award.
The award which is also known as People’s Choice was presented
to Ayodele at the annual Lagos Public Relations Industry Gala and
Awards (LaPRIGA) to celebrate PR practitioners and their
contributions to the socio-economic development of the country.
Other award winners at the event included John Ehiguese, Yomi
Badejo’s CMC connect, Fassy Adetokunbo Yusuf, Prof. Akinfeleye,
Corporate bodies and brands like Lifebuoy, infinix.
Speaking on this year awards, the Chairman Lagos Chapter of the
Nigerian Institute of Public Relations (NIPR) Mr. Segun Mcmedal
said “LaPRIGA was instituted to celebrate excellence and
professionalism in PR practice and marketing communication. We made
conscious effort to raise the bar at every edition, this year being
the fourth. We also celebrate our stakeholders who have been
consistent in their support for public relations not only in Lagos
but across the Nation.”
Speaking on the People’s Choice Award bestowed on Ishola
Ayodele, a consummate writer on PR practice, the Vice Chairman of
the Lagos NIPR, Mrs. Eniola Mayowa said, “The winner of this
People’s Choice award is unique in many ways. One, Ayodele’s
commitment to PR practice is well established. Secondly, his
consistency in contributing to the body of knowledge and dedication
to expanding frontier of the profession is quite commendable.
Thirdly, many of the people who voted probably haven’t met with the
winner, he can be said to be ‘unknown’ but the value he brought to
bear speaks volume. Lastly, when you now realize that the winner is
an individual who should have reasons not to be of value but rose
against limitations to be atop of his calling makes it so unique
and worthy of recognition and celebration.”
The annual PR award event recognizes excellence in public
relations practice by individuals, corporate and public
organisations to encourage professionalism and more investment in
public relations practice.
The innovative People’s Choice Award whose winner was determined
by the people was instituted by the Lagos Chapter of NIPR to
celebrate commitment, dedication and professionalism in Public
Relations. The honoree was voted for by members and the
practitioner with the highest votes wins by a simple majority.
The main highlight of the event which attracted the crème de la
crème from different sectors was the presentation of the LaPRIGA
trophies to practitioners and corporate bodies carefully chosen by
a Selection Panel for their contributions to the practice and
growth of the profession over the years.
Popularly called “Case study guru,” Ishola Nasirudeen Ayodele,
is an indigene of Kwara state but born and bred in Ajegunle, the
most popular Ghetto in Nigeria. He holds a professional diploma in
public relations & applied communication from the Nigerian
Institute of Public Relations and a certificate in Innovative
Research from Peter Ogudoro Leadership Management Institute. He is
currently rounding off his Master’s program in Communication
studies at the Lagos State University LASU.
He has authored professional textbooks which include “PR Case
Studies: Mastering The Trade and “Teaching without Teaching” while
his forcoming book is titled 2Public Relations: An historical
perspective.”