Again, Nigeria’s
Again, Nigeria’s Image Merchants Bag Three PR Golden
World Awards
The Image Merchants Promotion Limited (IMPR), the publishers of
PRNigeria[1] and Economic
Confidential has bagged three Golden World Awards of the
International Public Relations Association (IPRA) 2020 for its PR
campaigns in Nigeria.
In a message to IMPR, the Member Services Manager of IPRA,
Janice Hill, said he Winning entries include the Nigerian Air Force
(NAF) campaign on ‘Women of War’ which bagged Crisis Management
Award Category; the Nigeria Customs Service (NCS) Campaign on
partial border closure to curtail smuggling of foreign rice which
bagged Public Affairs Award Category and the Nigerian Communication
Commission (NCC) launching of Emergency Communication Centre which
bagged New Service award Category.
The IMPR had similarly won 2020 African Public Relations Awards
which recognized Superior Achievement in Branding Reputation and
Engagement (SABRE) for the same campaigns it executed for the
organisations.
With latest award, IMPR has joined the rank of global PR brands
in winning multiple PR awards this year. Other
multiple-award-winning agencies included Dentsu Public Relations
Inc of Japan, LLYC Communication of Spain, Hill+Knowlton Strategies
of the USA, HvdM of Netherlands and
V+O GREECE of Greece.
Other award recipients include BCW of South-Africa, DeVries
Global of United Kingdom, navos – Public Dialogue of Germany,
Orange 360 of Peru and KPR of South-Korea and Kiwi of China among
others.
Unlike previous years when the IPRA jury meets in person, the
selection of finalists and winners were done online this year.
According to IPRA’s President and chairman of the jury, Svetlana
Stavreva, the entries were seen by multiple judges to ensure
balance. The jury comprised judges from all over the world
including Austria, Bulgaria, Japan, Russia, Saudi Arabia, Turkey,
The Philippines, the USA and the UK.
“We had expected the competition this year to be tough as
budgets were cut and people worked from home. So we were proud to
see the PR industry fighting back determined to tell the world
about its best campaigns,” Stavreva explains Svetlana.
Reacting to the latest awards, the Chief Executive Officer of
Image Merchants Promotion Ltd, Mr. Yushau A. Shuaib expressed
gratitude to the stakeholders and the media in supporting the
campaigns.
“This is the fifth year that our company is not only winning the
Continental award but the Golden World Award of IPRA which are
possible with the patronages from our clients and the solidarity
with our media partners. We will continue to make the country and
the African continent proud in our desire and unflinching
commitments to redefine PR practice in line with the best global
and ethical standards in public affairs, crisis Communication,
reputation management,” Shuaib concluded.
Meanwhile, the annual award event could not be held this year
because of the Coronavirus pandemic. The IPRA promises to send out
the Trophies from September to the recipients.